We rarely use this term today, but the word dew has a long history as a euphemism for alcohol. Dating back to the sixteenth century, people referred to wine as Bacchus dewe and alcohol as Dew of Vitriol in chemistry textbooks. In the nineteenth century, the production of moonshine in the Appalachian back-country became popular, known as “mountain dew.” Fast forward to the 1930s, when brothers Ally and Barney Harman started a distillery in Knoxville, Tennessee. Missing their favorite mixer from Georgia, they improvised with ingredients they had on hand. They eventually created a concoction of carbonated lemon-lime juice and liquor, naming it “mountain dew” after the slang term for moonshine. Recognizing its potential, they developed a non-alcoholic version that was later acquired by PepsiCo and rebranded into the beverage we recognize today.