A survey commissioned by the Australian government revealed that 78 percent of Australians do not trust news articles fully written by artificial intelligence (AI) and believe that media outlets should disclose when they are using this technology. The Department of Infrastructure, Transport, Regional Development, Communications, and the Arts engaged nearly 5,000 Australian adults and 884 children for the Television and Media Survey in 2023. The survey found that 95 percent of respondents believe news outlets should disclose if they are using AI, highlighting a high level of distrust towards generative AI-written news due to concerns about the integrity of sources.
The report from the Television and Media Survey 2023 stated that 78 percent of respondents believe trust in a news article would be negatively impacted if it was written entirely by generative AI. Minister for Communications Michelle Rowland emphasized the importance of understanding how Australians consume media and addressing their concerns. The survey also revealed that 24 percent of Australians who used AI utilized it for drafting written work or text responses, with 18 percent using it for research and 10 percent experimenting with the technology.
Additionally, the survey indicated a growing trend of Australians consuming news online, with 84 percent accessing news through online sources in 2023, up from previous years. While television news consumption remains high, there has been a decline in recent years. The survey also highlighted the popularity of commercial free-to-air television for accessing news content and the perception of online streaming subscription services containing enough Australian content.
Overall, online news sources are becoming the most commonly used medium for news consumption, especially among younger Australians. The survey found that online subscription services are dominating the market, but there have been high levels of cancellation due to rising costs in 2023.
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