The primary political action committee supporting former President Donald J. Trump has recently joined TikTok, a popular social media platform currently at the center of a political controversy over its ownership by the Chinese corporation, ByteDance. Make America Great Again Inc., an independent entity from Mr. Trump’s presidential campaign, made this move to TikTok under the handle @MAGA, signaling a strategic shift following President Biden’s re-election campaign joining the platform a few months earlier.
According to Taylor Budowich, the CEO of the PAC, the decision to join TikTok was motivated by the platform’s millions of users, with the goal of promoting President Trump’s agenda of freedom and patriotism through daily updates and relevant stories. The TikTok account currently has around 300 followers and has posted videos criticizing President Biden and independent candidate Robert F. Kennedy Jr.
In April, President Biden signed a law requiring ByteDance to sell TikTok within nine months to avoid a ban in the U.S. This move echoes Mr. Trump’s previous attempts to ban the app during his presidency, which were ultimately blocked by a federal judge. Despite concerns about national security, Mr. Trump later opposed legislative efforts by House Republicans to force the sale of TikTok, citing potential backlash from young users.
While Mr. Trump and his campaign are not active on TikTok, preferring his own social media platform, Truth Social, Make America Great Again Inc. believes it is crucial to spread the former president’s message across various online platforms. Mr. Budowich emphasized the importance of not conceding any platform to President Biden and the Democrats, highlighting the ongoing battle for digital influence in the political landscape.
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