Protein powder can be incorporated into a variety of products, from protein balls to shakes and energy drinks.
Australiaâs national science agency, the Commonwealth Scientific and Industrial Research Organisation (CSIRO), is transforming red meat cuts into protein powders to target the lucrative health and wellness industry, valued at $3.8 billion (US$2.5 billion).
According to CSIRO, this new âhighly nutritious powderâ offers an allergen-free protein boost for snacks and beverages, with applications ranging from protein balls to shakes and energy drinks.
Taste testing for this innovative product is underway at Beef 2024, an event scheduled from May 5 to 11 in Rockhampton, Queensland.
Feeding the 9.7 billion World Population by 2050
Aarti Tobin, CSIROâs animal protein lead, emphasized that the meat-based protein powder contains all essential amino acids, along with high iron, zinc, and magnesium.
She stated, âItâs mild in flavour and highly soluble, making it easy to incorporate into products like sweet protein balls. We are exploring new protein options to meet evolving consumer preferences and address the challenge of feeding a growing global population expected to reach 9.7 billion by 2050.â
The USDA recently released a report highlighting potential food shortages due to disruptions in the global supply chain, such as conflicts in regions like Ukraine.
Transport to Remote Locations
CSIRO highlighted that protein powder can enhance food security by delivering the nutritional benefits of meat to remote areas and aiding in disaster relief efforts by overcoming refrigeration and transportation obstacles.
The organization is collaborating with commercial partners and investors to commercialize the protein powder innovation, with Meat and Livestock Australia (MLA) serving as an investor and partner in the project.
Michael Lee, MLAâs group manager, expressed confidence in the productâs ability to meet the rising global demand for convenient and nutritious food, particularly in providing a stable, easy-to-transport source of protein derived from meat.
CSIRO will host a Protein Futures 2024 event in Sydney on May 28 and 29 to explore the global demand for high-quality protein and the growth opportunities it presents for Australiaâs agrifood industry.
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