President Biden is facing challenges with voters due to inflation as the November elections approach. Former President Donald J. Trump has been relentless in criticizing Mr. Biden on this issue.
In response, Mr. Biden’s campaign has launched a new advertisement highlighting his working-class background and showing empathy towards Americans struggling with high prices. The ad, available in English and Spanish, is part of a significant media purchase aimed at Hispanic voters in battleground states.
While Mr. Biden has a fundraising advantage over Mr. Trump and has dominated the advertising space, the former president continues to lead in many polls. He has also made progress with Hispanic voters since his defeat in 2020.
What the ad says
The ad features Mr. Biden recounting his family’s struggles and emphasizes his understanding of the challenges faced by American families. It contrasts this with images of a vocal Mr. Trump, with Mr. Biden asserting his commitment to lowering costs for essentials like food and rent.
The president directly addresses the camera, emphasizing the need to support hardworking families in their pursuit of economic stability.
What the ad is trying to do
Mr. Biden’s ad aims to strike a balance in addressing rising prices while highlighting his efforts to alleviate financial burdens for consumers. Despite some improvement in inflation rates, Mr. Biden faces challenges in convincing voters of his economic competence compared to Mr. Trump.
Some Democrats have suggested blaming corporate price gouging for inflation, using terms like “corporate greed” and “greedflation.” However, Mr. Biden has chosen to focus on his administration’s initiatives to reduce costs for consumers and portray Mr. Trump as favoring billionaires over the working class.
The ad reinforces this narrative by showcasing Mr. Biden’s commitment to fighting for working Americans without directly attacking corporations. The Biden campaign, in a news release accompanying the ad, takes a stronger stance against greedy corporations and emphasizes the president’s dedication to lowering costs and creating quality jobs.
