In 2007, the streaming service Hulu was founded by a group of executives from various media companies. The name “Hulu” was carefully chosen with a clever hidden pun. In Mandarin, húlú means “gourd” – ancient hulus were used to store precious items – and hùlù means “interactive recording”. The company believes that these concepts align well with Hulu’s mission. It’s important to note that “Hulu” should not be confused with the Swahili term meaning “cease”, the Hawaiian term meaning “fur”, or the Indonesian term meaning “head”. Search interest for Hulu is highest in Maine and peaked in May 2011.