Kevin Madden, a strategist who worked for Mitt Romney’s 2008 and 2012 campaigns for president, expressed surprise that this year’s presidential debates are taking place. He believed that the risks outweighed the rewards for both President Biden and former President Donald J. Trump.
However, the candidates decided otherwise. Mr. Biden announced that he would participate in two debates on nontraditional terms, which Mr. Trump quickly agreed to. CNN and ABC News confirmed that they would host the debates on June 27 and Sept. 10.
The influence of debates on elections has always been a topic of debate. While memorable moments like Ronald Reagan’s “There you go again” in 1980 or Gerald Ford’s “There is no Soviet domination of Eastern Europe” in 1976 have been noted in history, their decisive impact is uncertain.
In a closely contested race like this year’s, where the margin is narrow and a few key states hold significant sway, anything could be the deciding factor.
According to Madden, the 90 minutes on a debate stage could make or break a campaign more than any ad or rally. Establishing a contrast and avoiding a referendum on the incumbent will be crucial for Mr. Biden in the debates, as suggested by Democratic strategist Tim Hogan.
Focusing on issues like democracy, abortion rights, and Trump’s rhetoric against opponents will be key for Mr. Biden to draw distinctions.
On the other hand, Trump should keep the spotlight on the economy, where Mr. Biden is perceived to be weak.
Highlighting economic indicators and contrasting them with Biden’s record will be essential for Trump, according to Republican strategist Frank Luntz.
Madden and Luntz agreed that the economy and immigration are critical issues for Trump to capitalize on with swing voters.
As for the debate strategy, Biden should avoid taking the bait and stay focused on his message, while Trump should refrain from acting like a bully to avoid alienating key voter demographics.
Both candidates should work the debate rules to their advantage, setting the stage for a strategic exchange of ideas.
The format and structure of the debates can play a significant role in shaping voter perceptions, as seen in past examples like the 2004 vice-presidential debate between Dick Cheney and John Edwards.
