Libre, part of the political network created by the billionaire industrialist Koch brothers, is set to launch a significant voter engagement effort and ad campaign targeting members of Congress who have supported President Biden’s “punitive economic policies.” The campaign will include digital ads, public events at Hispanic grocery stores and restaurants, and a new Spanish language website criticizing “Bidenomics.”
Despite positive economic data, including strong job growth and record unemployment, the economy remains a weak point for President Biden and Democrats, especially among Black and Latino voters. Libre aims to attract Latinos by highlighting what they believe is a winning issue for Republicans.
Jose Mallea, Libre’s chief executive, stated, “Bidenomics is devastating Latino families’ savings, quality of life, and their ability to plan for the future. To reverse this trend, it’s critical that Latino families understand the impact of overspending and overregulation on the economy and prosperity.”
Libre, a center-right organization, seeks to hold lawmakers accountable for policies contributing to high inflation and rising living costs. They are targeting over 20 congressional Democrats in key states like Michigan, Nevada, and Pennsylvania. With Latinos projected to make up a significant portion of eligible voters, Libre’s campaign is crucial in states like Nevada and Arizona.
While Latino voters traditionally lean Democratic, former President Trump made gains with this demographic in 2020. Libre’s campaign, titled “BideNOmics,” targets Senate Democrats in several states and House members in contested races nationwide. The campaign features digital ads and community events at Hispanic grocery stores to educate voters on the impact of Biden’s economic policies.
The Spanish language website, NoBidenomics.com, criticizes the administration’s policies contributing to inflation and a high cost of living. Participants at community events will receive gift cards for food as part of Libre’s efforts to engage Latino voters on economic issues.
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