The One Thing Voters Remember About Trump

The 2024 election will be in part a battle over memories, perhaps more than in previous presidential races because it’s a rare rematch. And memories aren’t necessarily static — what is happening today can influence those memories.

Two of the biggest U.S. news events in decades, the Covid pandemic and the Jan. 6 storming of the Capitol, are seldom the first thing on people’s minds when it comes to their memories of the Trump administration, for example, according to an April Times/Siena survey of registered voters nationwide.

When asked to describe the one thing they remembered most from Donald J. Trump’s presidency, only 5 percent of respondents referred to Jan. 6, and only 4 percent to Covid.

“It’s the salience of issues today that color the memories that people have of Trump,” said John Sides, a professor of political science at Vanderbilt.

The importance of issues of the moment may explain the large number of responses about the economy as opposed to Covid or Jan. 6, which have largely receded from the headlines.

Because of recency bias — a tendency to focus on recent events instead of past ones — people typically feel their current problems most sharply. And they tend to have a warmer recall of past experiences, which can lead to a sense of nostalgia. Like past presidents, Mr. Trump has enjoyed a higher approval rating of his time in office in retrospect.

Voters who shared negative memories of the Trump years overwhelmingly mentioned aspects of his behavior and personality, while the bulk of positive memories were about the economy.

Over a third of voters shared a positive memory. The same percentage shared a negative one. (Some memories could not be clearly categorized.) The Trump and Biden campaigns are sure to try to emphasize and remind voters of the memories favorable to them.

Here’s a closer look at some of the respondents’ most common memories of Mr. Trump’s years in office.

About two-thirds of the comments about Mr. Trump’s behavior and personality came from voters who said they would support President Biden in November.

Voters tended to speak about Mr. Trump’s personality traits in general terms, rather than recalling specific memories. These respondents were most likely using the question as a vehicle to express their views of Mr. Trump, in addition to or instead of calling to mind a specific memory, Mr. Sides said. Their answers are “a mixture of opinion and, maybe, memory,” he said.

For example, some referred to him as a liar. Others said they remembered him as sexist or racist. Dozens of voters simply replied “chaos.”

Biden supporters were far more likely to cite Mr. Trump’s behavior and personality than any specific issue. Some of them may have spoken about Mr. Trump generally because of the multitude of controversies during his time in office, Mr. Sides said. “If you don’t like Trump and your memory of Trump is essentially a negatively colored memory, it’s easier to sum it up in this fairly broad way by just critiquing him as a person,” he said.

Relatively few voters cited positive memories of Mr. Trump’s behavior and personality. Those who did typically used a common refrain: that he “got things done” or “did what he set out to do.”

This could, again, be a way for voters to express an opinion without a specific memory.

It could also reflect a persona that Mr. Trump has honed at rallies and in campaign communications, said Seth Masket, a professor of political science at the University of Denver. These recollections are not necessarily “bound by reality,” he said. “They’re images. They’re reputations.”