The slogan “Get big or get out” was famously coined by Earl Butz, the Secretary of Agriculture under Richard Nixon from 1971 to 1974. His policy priorities, implemented in 1973, were a reaction to the traumatic effects of the New Deal on farmers in the 1930s. The government’s intervention at the time forced farmers to plow up their own crops to protect high prices, a scheme based on theory rather than reality.
Butz’s approach prioritized production over everything else, resulting in a shift towards maximizing grain production, particularly wheat, soy, and corn. This led to an oversupply of these crops that has plagued the country for decades, with corn being used in various products like food, drinks, and fuel despite its negative health and environmental impacts.
This maximalist approach also involved heavy use of chemical fertilizers and insecticides, the patenting of seeds designed for use with these chemicals, and the consolidation of family farms into large agribusinesses controlled by the Department of Agriculture. This has compromised the U.S. food supply, contributing to health issues like obesity and chronic diseases.
The current movement towards “Make America Healthy Again” calls for policy changes such as ending subsidies for Big Agriculture and allowing independent farmers to compete in a deregulated market. Supporting local farms that offer fresh, organic produce can have a significant impact on personal health and well-being, as well as the overall food system.
By choosing to buy from local farms and avoiding superstores, individuals can make a difference in promoting healthier food options and supporting small-scale agriculture. Making conscious decisions about where and how to spend money can be a powerful way to influence the growth of healthier, more sustainable food systems without waiting for political change.
Consumer Power: From Bud Light to Local Farms
Remember what happened to Bud Light? A consumer revolt brought down the #1 beer brand, turning it into a marginal choice in the marketplace. This demonstrates the immense power of consumer sovereignty.
Consumers have the ability to support local farms and resist industry monopolies. Farmers’ markets are accessible to everyone, offering fresh produce during harvest season. Shopping at these markets is not only more enjoyable but also fosters community engagement.
By making conscious choices, we can contribute to making America healthier. Instead of following Earl Butz’s mantra of “get big or get out,” let’s opt for buying small and promoting health.
Views expressed in this article are opinions of the author and do not necessarily reflect the views of The Epoch Times.
