This episode of “The Ezra Klein Show” from The New York Times Opinion features an interview with Yanna Krupnikov, a professor of communication and media at the University of Michigan. The conversation delves into the divide between politically engaged and unengaged individuals, and how this divide impacts political behavior.
Krupnikov discusses the challenges of reaching less involved voters, who may not consume traditional political news but are influenced by alternative media sources. She explores the impact of cynicism and skepticism towards mainstream news on political attitudes, and how parasocial relationships with influencers can shape political beliefs.
The conversation also touches on the potential influence of third-party candidates and the dynamics of voter engagement as the election approaches. Krupnikov offers insights into the importance of understanding the issues that resonate with less involved voters and the strategies that can be employed to effectively communicate with this segment of the electorate.
Overall, the discussion provides valuable insights into the complexities of political engagement and the challenges of reaching and mobilizing less involved voters in the current media landscape.
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