Make America Great Again Inc., the original super PAC supporting Donald J. Trump’s presidential campaign, is set to report a fundraising total of nearly $70 million for May. The group plans to allocate an additional $100 million for advertising expenditures leading up to Labor Day, according to a memo addressed to its donors.
The focus of the advertising blitz will be on key states in the Rust Belt and the Sun Belt, where recent polls indicate Mr. Trump is leading President Biden. The memo, authored by the group’s CEO Taylor Budowich, details a surge in fundraising following Mr. Trump’s recent legal issues.
Mr. Budowich emphasized that the fundamentals of the race remain unchanged, with Mr. Biden facing low approval ratings as the incumbent. The memo outlines plans to target Black and Latino voters, as well as white working-class voters in the Rust Belt, where Mr. Trump has historically found strong support.
The memo also highlights the importance of Pennsylvania in securing the necessary 270 electoral votes for victory. Mr. Budowich underscored the significance of the Sun Belt states, particularly Georgia, in providing a pathway to the White House for President Trump.
Pennsylvania is described as “the ballgame,” while Georgia is seen as a crucial gateway to securing the targeted electoral votes. The super PAC’s efforts are heavily concentrated in Pennsylvania, where Mr. Biden holds a stronger position compared to other Rust Belt states.
Despite aggressive spending on advertising by Mr. Biden’s campaign, Mr. Trump’s solid position in polls has not wavered. The memo underscores the strategic targeting of voters in key states such as Arizona, Georgia, Nevada, and Pennsylvania.
While Make America Great Again Inc. leads the way as the primary super PAC supporting Mr. Trump, other groups like Right for America and Preserve America, funded by Miriam Adelson, are also actively supporting the President’s reelection efforts.
