SWISS FONT

The typeface Helvetica was designed in 1957 by Swiss typographer Max Miedinger, originally known as Neue Haas Grotesk, which translates to “New Haas Grotesque”. The name Haas came from the type foundry, and Grotesque refers to a sans-serif font. However, the marketing team at Miedinger’s company felt the name was not catchy enough, leading to the adoption of the name Helvetica, a nod to Switzerland, known as Confoederatio Helvetica in Latin. This name has roots in the Helvetii, a Celtic tribe from the region during Roman times, and translates to “many grasslands” in Proto-Celtic.